Featured
E-mail marketing: Spam works!
Last month I read an article about emailing your entire list on a regular basis. They talked about reaching to your customers again and again, so that brand awareness,
Featured
A quick view of the formula for effective marketing
The marketing formula for successful promoting and selling products haven’t changed that much since the first people started..
Featured
Consumer behaviour: A Chain of events
As an entrepreneur you may often think 'why isn't the consumer buying my products, I spend a huge amount of money on marketing'.
Buzz, Featured
Buzz Basics
Buzzing is a great way to attract lots of people to your store or website. Buzzing is most effective when you use it for changing attitudes. Important to know is ...
Featured, Social Media
Why you need social network marketing when you’re a B-to-B company
You may probably wonder why you should add social networking to your marketing instruments if you don't focus on consumers...
Buzz
How can I get people talking about my brand?
Posted on 7 November 2009
So, you decided to use word-of-mouth marketing for your business, or as marketers call it, creating buzz. If you use your common sense, people only start talking about you when you stand out of the crowd. So I would say: be original and get noticed! Let me give you some examples of marketing instruments which can help you stand out of the crowd. Continue Reading
Buzz, Guerilla Marketing, Social Media, Sport Marketing, Stealth Marketing, Sub & Viral
Research and surveys help campaigns to succeed
Posted on 1 November 2009
Concept- and pretesting of campaigns are a great way to increase the change of success of the campaign. Without aimed research making a campaign successful is a difficult job. Continue Reading
Sub & Viral
Shockvertising
Posted on 21 October 2009
Shockvertising is shocking consumers by viewing commercials that are shocking the viewer. Usually the brand behind the commercial wants to position itself as funny, shocking or extreme. Also shocking videos are distributed more I think, reaching a bigger audience then normal viral campaigns. Continue Reading
Buzz
Review your brand through the eyes of the consumer
Posted on 7 October 2009
It is useful to invite consumers of your brand to tell you (verbally or with the use of images) what they think or see when they imagine your brand. Continue Reading
Stealth Marketing
PR: Get noticed by the media
Posted on 1 October 2009
Some time ago I read an article on The Marketing Blog about getting your name out there with help of reporter lists on the internet. Reporters are always dying to quote entrepreneurs, small business owners and consultants just like you and I. Continue Reading
Sub & Viral
Use Subviral for your brand!
Posted on 28 September 2009
If you haven’t figured it out yet, Subviral videos are booming! These videos can generate millions of views in just a couple of days. Continue Reading
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