So, you decided to use word-of-mouth marketing for your business, or as marketers call it, creating buzz. If you use your common sense, people only start talking about you when you stand out of the crowd. So I would say: be original and get noticed! Let me give you some examples of marketing instruments which can help you stand out of the crowd.
Buzz marketing
The best way to get noticed is to do something extra ordinary. There are a lot of examples where companies used an event or happening to get noticed as brand. Here are some examples of Buzz marketing. Such examples attract the interest of passing pedestrians, who will tell their friends, who on their turn will tell their friends, and so on… Creating a huge awareness of your brand..
Stealth marketing and Subviral
Stealth marketing is targeting potential customers without they know that they are being targeted. This instrument which can be divided into multiple different instruments, such as fauxblogs, subviral videos and video news releases, can also start a huge buzz about your brand. Here are some examples of stealth marketing campaigns. However, please be careful with the use of stealth marketing, when done incorrectly it can have defecating effects.
Viral marketing
Somehow people love to send funny or interesting stuff to their friends. They do this via mail, social network, sms or any means they can reach others. This is a great instrument to reach possibly millions of people. However you must have a well thought out concept before you start sending people your message. Examples of viral marketing here!
Using your Brand as recognition
When you use your brand as a recognition point or if you position it as a possible verb (Lets ‘Google’ that) your brand gets a high ‘top of mind awareness’. This is done by choosing a extreme position for your brand. Details of how to position a brand for verb use in a later article.
The best way to let people start talking about your brand is to give value to the consumer. Having a fair product which gives people added value to their lives is priceless. Usually fair products get promoted and are talked about by consumers without any stimuli.
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9 March 2010 at 12:43 PM
Ik denk dat sport marketing en buzz marketing goed met elkaar kunnen worden gecombineerd. Nu jij laatst zei dat buzz marketing een groot effect heeft op de houding van de consument ben ik er helemaal van overtuigd dat deze instrumenten elkaar kunnen versterken.
9 March 2010 at 1:11 PM
Ik heb je onderzoek gelezen, en las dat sportmarketing een belangrijk instrument is voor kennis- en houdingseffecten. In mijn boek “Effecten van internetmarketing” komt naar voren dat Buzz marketing een groot effect heeft op deze twee effecten, maar ik zal vast wel meer lezen op Marketing Extreme over Sportmarketing en de effecten hiervan. Ben benieuwd Rico!