If you haven’t figured it out yet, Subviral videos are booming! These videos can generate millions of views in just a couple of days.

First of all, let me explain what Subviral videos are. Subviral videos are videos recorded by amateurs or internet users and are uploaded on media sharing websites such as YouTube. These videos are not associated with companies at all. The viewer isn’t aware that these videos are for commercial reasons. Subvirals are usually funny or spectacular and are send to others in a viral way.

To give you a good impression of what homemade videos can do I have chosen an example for you: Guitar Hero. In this video you can see a little boy playing the guitar of Guitar Hero and he really rocks!! 

 

When we look at the number of times this particular video was viewed, you can see that Subvirals can reach thousands…no.. millions… The video in question is watched over 12,6 million times, that’s a lot of awareness for Guitar Hero I would say!